Trusted data infrastructure for marketing measurement
The first Data Quality + Observability platform built specifically for Marketing, MMM, MTA, AdOps, and Growth pipelines.
Marketing measurement isn't limited by models. It's constrained by the challenge of governing data quality at scale.
of marketing data contains quality issues that directly impact measurement accuracy
average annual waste from misattributed spend due to data quality issues
of marketing teams don't trust their measurement data
Trust as infrastructure. DataInc embeds quality governance directly into marketing data pipelines.
Monitor every signal
From Ad Platform to CDP to Warehouse to BI to MMM. Continuous validation at every layer.
Quantify revenue at risk
Every incident comes with CFO-ready dollar quantification. No more explaining data issues in abstract terms.
Deploy in hours, not months
Auto-discovery maps your data flows automatically. Start seeing insights on day one.
The infrastructure behind trusted marketing measurement
Six modular capabilities that work together to operationalize data trust in real time. Each layer solves a piece of the governance puzzle.
Auto-Discovery
Know all of your dataAutomatically ingests platform-to-warehouse mappings. Deploy in less than a day.
Golden Taxonomy
Structure all of your dataCanonical marketing semantics: channels, mediums, creative facets, offer hierarchy. Pre-modeled and version controlled.
Rule Packs
60+ marketing-first checksFlighting, spend parity, UTM hygiene, creative integrity, attribution drift, MMM input health, identity join rates. All out-of-the-box.
Anomaly Detection
Business-aware alertingDetects subtle fraud, drift, and mis-tag events. We don't alert noise. We alert revenue at risk.
Revenue at Risk
Quantify every incidentDollar quantification on every issue. Makes CMO + CFO alignment instant.
Context Pattern Graph
Understand decision contextExtract marketing decision context by detecting domain-specific patterns in documents teams already use. Turns unstructured artifacts into a structured decision graph.
Trusted by leaders in marketing measurement
Reduction in data-related incidents
Average annual savings from prevented waste
Time to deploy and see first insights
Pipeline visibility across all data sources
"We finally have a single source of truth for our marketing data quality. The revenue-at-risk quantification changed how we prioritize fixes."
Built for teams who refuse to optimize on broken data
Marketing Science Teams
Ship MMM with confidence
Agencies
Guarantee measurement SLAs
RevOps
Protect efficiency spend ratios
FP&A
Replace debate with evidence
Works where you already live
Connects to your existing data stack in minutes. No migration required.
Frequently asked questions
Ready to learn more?
See how teams unlock data for growth.
Early access includes onboarding audit, revenue-at-risk snapshot, and 30-day pilot