Your Marketing Data
is Lying to You.
The first Data Quality + Observability platform built specifically for Marketing, MMM, MTA, AdOps, and Growth pipelines.
No more mystery ROAS swings. No more UTM chaos. No more pixel vs GA4 fights.
Stop taking action on broken signals.
Your measurement is only as good as the data feeding it.
We monitor, validate, map, and protect every signal — from Ad Platform → CDP → Warehouse → BI → MMM — so your teams make decisions based on actual truth, not accidental noise.
When the data is wrong, your models are wrong.
When your models are wrong, your spend is wrong.
When spend is wrong, millions leak.
We stop that leak at the source.
What makes us different
Marketing-native reliability, out of the box
Finally — a reliability layer that speaks marketing natively
Marketing-Native Check Packs
Flighting, spend parity, UTM hygiene, creative integrity, attribution drift, MMM input health, identity join rates — out-of-the-box.
Semantic Marketing Taxonomy
Channels, subchannels, mediums, creative facets, offer hierarchy, region standards — pre-modeled and version controlled.
Business-Aware Anomaly Elevation
We don't alert noise. We alert revenue at risk with CFO-ready quantification.
Model Impact Observability
Know how each incident changed ROAS, CAC, LTV, incrementality readouts.
Works Where You Already Live
dbt | Snowflake | BigQuery | Looker | Airflow | GA4 | Adobe | GAds | Meta | TikTok | DV360 | Amazon Ads
Core Capabilities
Deploy fast. Start correct. Scale with confidence.
| Capability | What it does | Why it matters |
|---|---|---|
| Auto-discovery | Ingests platform → warehouse mappings automatically | Deploy fast in < 1 day |
| Golden Taxonomy | Canonical marketing semantics | Eliminates inconsistent naming + channel chaos |
| Rule Packs | 60+ marketing-first checks | You start correct on day one |
| Anomaly Detection | Detects subtle fraud, drift, and mis-tag events | Prevents wasted spend before it hits |
| Revenue at Risk | $$$ quantification on every incident | Makes CMO + CFO alignment instant |
| Model Hooks | MMM / MTA integrity gating | Prevent corrupted training data |
Trusted by
Who relies on DataInc.ai
Marketing Science Teams
Ship MMM with confidence
Agencies
Guarantee measurement SLAs
RevOps
Protect efficiency spend ratios
FP&A
Replace debate with math + evidence
If you spend >$5M/yr in paid media — this is not optional.
At this spend tier, even tiny % data defects create 7–8 figure annual waste.
The fastest ROI in marketing is fixing reliability.
We are not a BI tool. We are not a CDP. We are not another marketing dashboard.
We are the Marketing Data Reliability Layer.
Ready to make measurement a competitive advantage?
Request early access and get:
- Onboarding audit — We'll map your existing data flows
- Revenue-at-Risk snapshot — Quantify current data defects in $$$ terms
- 30-day pilot checks — Test our rule packs on your real data
- ROI benchmark vs peers — See where you stand in your industry
FAQ
Frequently asked questions
Stop losing budget to measurement drift
Join marketing leaders who refuse to optimize on garbage data
Early access • Custom onboarding • Priority support