Client Work · 2024–2025

How we build marketing data reliability at scale

Real engagements with global CPG, retail, and media brands — from MMM programs and automated data foundations to retail media infrastructure and cross-banner attribution.

13
Completed engagements
3
Practice areas
12+
Markets covered
Global Performance Apparel Brand · Media Reporting · Governance01

Unified Global Media Reporting Across All Agencies, Operating Companies & Partners

End-to-end global media reporting infrastructure for a leading performance apparel brand — 95% accuracy within SLA, $500K annual savings, and a full consolidation cycle run by a single analyst on a fixed 20-day cadence.

$500K
Saved annually — redundant agency fees, internal analyst overhead, and rework costs eliminated
95%
Report accuracy delivered within SLA every month — consistent, validated, and board-ready
Global Media ReportingTaxonomy GovernanceRACI Design
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Global Semiconductor & Technology Company · Global MMM02

Next-Generation Global MMM Implementations Across Regions and Business Units

Globally standardized MMM infrastructure for a major technology company — first-ever global MROI benchmark, 37% faster regional model refresh, and $6.8M annual value from cross-regional budget optimization.

1st
First-ever global MROI benchmark enabling cross-regional channel performance comparison
37%
Reduction in regional model run time after standardized input pipeline deployed
Global MMMData GovernanceTaxonomy
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Large-Format Home Improvement Retailer · Creative Attribution03

Ad Theme Attribution & Creative Science for Data-Driven Marketing Investment

Creative science measurement framework for a large-format home improvement retailer — 31% higher ROAS for top themes, 100% ad inventory tagged, and $3.4M annual efficiency gain from data-driven production reallocation.

31%
Higher attributed ROAS for top-performing DIY project themes vs. seasonal promotional creative
100%
Ad inventory theme-tagged — all impressions categorized before entering measurement models
Creative AttributionAd ThemesCreative Science
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Global Media & Creative Agency · Audience Segmentation04

Customizable Audience Segments for Programmatic Bidding at a Global Media Agency

Self-serve audience segmentation platform for a global media agency's trading desks — 2-hour segment creation (down from 3 weeks), 26% bid win rate improvement, and $2.7M in annual media waste eliminated.

2hr
Segment creation time reduced from 3-week lead time to a single working session
26%
Improvement in programmatic bid win rates with custom vs. platform-native segments
Audience SegmentationProgrammaticDSP Integration
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National Automotive Dealer Group · Incrementality Measurement05

"Always-On" Lift Measurement Infrastructure at Scale for a National Automotive Retailer

Always-on lift measurement platform for a national automotive retailer — 65-hour feedback cycle (down from 10 weeks), 100% channel coverage, and $3.8M in annual savings from reallocation out of low-incrementality channels.

65hr
Lift feedback cycle compressed from 8–12 weeks to near real-time
100%
Major channel coverage — all channels measured simultaneously on an always-on basis
Lift MeasurementAlways-OnIncrementality
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Major Retail & Ad Network · Clean Room · BYOM06

Clean Room Architecture & Bring Your Own Model (BYOM) Framework for Privacy-Safe Measurement

Clean room architecture and BYOM framework for a major retail & ad network — zero raw data movement, 3× advertiser model coverage, and $2.3M in annual value from eliminated measurement blind spots.

0
Raw data records exchanged — all computation within clean room boundary
3x
Increase in advertiser model coverage vs. platform-native measurement only
Clean RoomBYOMAMC
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Global Social Media Platform · Open-Source MMM07

Production-Grade Open-Source MMM Deployment via Automated Data Quality Infrastructure

Operationalized Robyn (open-source ridge regression MMM) for a global social media platform — 66% reduction in output variance, weekly automated refresh, and $1.3M in annual savings from prevented budget misallocation.

66%
Reduction in run-to-run output variance after input governance
Weekly
Fully automated model refresh cadence — previously monthly at best
Robyn MMMOpen-SourceRidge Regression
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Search & Cloud Platform · Next-Gen MMM08

Next-Generation Marketing Mix Measurement with Bayesian MMM Infrastructure

Operationalized a Bayesian MMM framework for a global search & cloud platform — 76% reduction in data prep time, 4-day refresh cycle (down from 6 weeks), and $2.0M in annual savings from prevented measurement errors.

76%
Reduction in analyst time spent on data preparation
4-day
Model refresh cycle down from 6 weeks
Bayesian MMMData QualityPipeline Validation
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CPG · MMM · MROI09

E2E Measurement Capability to Optimize Marketing & Sales Investment for a Global CPG Leader

End-to-end measurement, ML-powered MMM, and a centralized MROI planning tool across 12 markets and ~20 brands — driving 18% ROI improvement and 6–11% incremental revenue growth.

18%
ROI improvement identified in pilot market
6–11%
Avg incremental marketing revenue growth across brands & markets
Market Mix ModelingMROI Planning ToolData Foundation
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CPG · Data Engineering · AI10

Scalable & Automated Data Foundation with a Unified Data View via Reusable Modules

50+ data sources harmonized with AI auto-tagging and a validation framework — cutting campaign mapping from 20 analyst-days to 1, with ~82% auto-tagged and 100% error-free pipelines.

20→1
Analyst-days reduced for campaign mapping — from 20 to just 1 AD
~82%
Of campaigns auto-tagged with zero manual intervention
50+ Data SourcesAI Auto-TaggingData Harmonization
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Media · Currency · Forecasting11

Multi-Currency Forecasting & Optimization for a Major Broadcast Media Network

4-workstream consulting program for a major broadcast network transitioning away from Nielsen — delivering a vendor shortlist, GCP architecture blueprint, and 3-month aligned go-forward plan.

4
Concurrent work streams executed across assessment, analysis, vendor planning, and architecture
2–3
Currency vendor shortlist with framework-scored fit for audience representation
Currency AssessmentNielsen MigrationGCP Architecture
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Retail · MadTech · Supplier Monetization12

Enterprise Retail Media Program Design for a Top-5 Global Membership Retailer

Enterprise retail media program design for a top-5 membership retailer — unified MadTech stack, Growth Manager model, and 2–3 year phased roadmap across 6+ omnichannel surfaces.

3
Net new Growth Manager roles standing up the retail media capability in Phase 1
6+
Omnichannel activation surfaces — from endcaps to CTV to programmatic offsite
Retail MediaSupplier MonetizationMadTech
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Retail · MTA · Attribution13

Multi-Touch Attribution Platform for a Major Loyalty Retail Network Across Six Banners

Enterprise MTA platform spanning six retail banners — 91% cross-banner identity resolution, 34% reduction in duplicate spend, and 2.6× measured media ROI improvement.

6
Retail banners unified under a single MTA measurement framework
91%
Customer identity resolution rate across banner-siloed loyalty systems
Multi-Touch Attribution6 BannersIdentity Resolution
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Proprietary & Confidential · DataInc.ai · 2025