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What is Identity Join Rate?

Measuring the success of identity resolution across datasets and platforms.

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What is Identity Join Rate? | Marketing Guide
Meta Description
Learn about identity join rate - how to measure and improve customer identity matching across data sources.
Primary Keywords
identity join rateidentity resolution
Secondary Keywords
customer identitydata matchingjoin rate

Definition of Identity Join Rate

Identity join rate measures the percentage of records from one data source that successfully match to records in another source, indicating identity resolution quality.

Why Join Rate Matters

  • Cross-device attribution

  • Customer journey tracking

  • Personalization accuracy

Low join rates mean blind spots in customer understanding and measurement.

Calculating Join Rate

  • Match rate formula

  • Quality thresholds

  • Benchmarking

How to calculate and interpret identity join rates for your marketing data.

Common Causes of Low Join Rates

  • Identifier fragmentation

  • Privacy restrictions

  • Data quality issues

Understanding why identity resolution fails helps improve match rates.

Improving Join Rate

Strategies for improving identity resolution quality and coverage.

See Identity Monitoring

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