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What is Marketing Taxonomy?
A framework for organizing and classifying marketing data to enable accurate analysis and reporting.
Page Metadata
- Meta Title
- What is Marketing Taxonomy? | Marketing Guide
- Meta Description
- Learn about marketing taxonomy - how to structure and classify marketing data for reliable analytics.
- Primary Keywords
- marketing taxonomydata classification
- Secondary Keywords
- campaign hierarchychannel taxonomymarketing data structure
Definition of Marketing Taxonomy
Marketing taxonomy is a structured system for classifying and organizing marketing activities, campaigns, and data to enable consistent analysis and reporting across channels and time.
Key Taxonomy Dimensions
Channel hierarchy
Campaign structure
Audience segments
Creative classification
The core dimensions that make up a comprehensive marketing taxonomy.
Benefits of Good Taxonomy
Consistent reporting
Cross-channel analysis
Accurate attribution
Trend analysis
How well-designed taxonomy enables better marketing decisions.
Common Taxonomy Challenges
Evolving needs
Multi-team ownership
Platform constraints
Challenges teams face when building and maintaining marketing taxonomies.
Building Your Taxonomy
A step-by-step approach to designing and implementing marketing taxonomy.