Technical
Marketing Data Naming Conventions
Standards for consistent marketing data naming across your entire data stack.
Page Metadata
- Meta Title
- Marketing Data Naming Conventions | DataInc.ai
- Meta Description
- Best practices for naming marketing data assets including campaigns, tables, columns, and UTM parameters.
- Primary Keywords
- naming conventionsdata naming standards
- Secondary Keywords
- UTM conventionscampaign namingtaxonomy standards
Why Naming Matters
Consistency enables analysis
Self-documenting data
Reduced confusion
Consistent naming is the foundation of reliable marketing analytics. It enables accurate aggregation and reduces interpretation errors.
Campaign Naming Patterns
Hierarchy encoding
Delimiter standards
Metadata inclusion
Design campaign names that encode essential metadata while remaining human-readable.
UTM Parameter Standards
Source conventions
Medium conventions
Campaign conventions
Standardize UTM parameters to ensure accurate channel attribution and source tracking.
Database Object Naming
Table names
Column names
Schema names
Naming standards for warehouse objects that make schemas self-documenting.
Enforcement Strategies
How to implement and enforce naming conventions across teams and platforms.