Technical
Marketing Data SLAs
Defining and monitoring service level agreements for marketing data delivery and quality.
Page Metadata
- Meta Title
- Marketing Data SLAs Guide | DataInc.ai
- Meta Description
- Learn how to define, implement, and monitor SLAs for marketing data including freshness, completeness, and accuracy.
- Primary Keywords
- marketing data SLAsdata service levels
- Secondary Keywords
- data freshness SLAdata quality SLASLA monitoring
Why Marketing Data Needs SLAs
Decision timing
Stakeholder expectations
Accountability
Marketing decisions are time-sensitive. SLAs ensure data is available when needed.
Freshness SLAs
Definition
Common targets
Measurement approach
Define how quickly data should be available after events occur. Different use cases need different freshness.
Completeness SLAs
Coverage targets
Gap tolerance
Backfill timelines
Set expectations for data completeness and define acceptable gap thresholds.
Accuracy SLAs
Error tolerance
Reconciliation targets
Drift limits
Define acceptable accuracy levels and how discrepancies should be handled.
SLA Monitoring and Reporting
Metrics
Alerting
Reporting cadence
Implement monitoring to track SLA compliance and report to stakeholders.