Technical

Marketing Metric Definition Catalog

A comprehensive catalog of marketing metrics with standardized definitions and calculation methods.

Page Metadata

Meta Title
Marketing Metric Definitions | DataInc.ai
Meta Description
Standard definitions for marketing metrics including ROAS, CAC, LTV, conversion rates, and more.
Primary Keywords
marketing metricsmetric definitions
Secondary Keywords
ROAS definitionmarketing KPIsmetric catalog

Why Standardized Definitions Matter

  • Cross-team alignment

  • Accurate benchmarking

  • Reliable analysis

Different definitions of the same metric lead to confusion and bad decisions. Standardization is essential.

Acquisition Metrics

  • CAC

  • CPA

  • CPL

  • Cost per click

Standard definitions for customer acquisition cost metrics with calculation formulas.

Revenue Metrics

  • ROAS

  • Revenue

  • AOV

  • LTV

Revenue and return metrics with proper attribution considerations.

Engagement Metrics

  • CTR

  • Conversion rate

  • Engagement rate

  • Bounce rate

Engagement and conversion metrics with platform-specific considerations.

Channel-Specific Metrics

  • Paid search

  • Paid social

  • Display

  • Email

Metrics specific to individual channels with appropriate benchmarks.

Implementing the Catalog

How to implement and maintain a metric definition catalog in your organization.

See Taxonomy Manager

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